MasterCraft Boat Holdings, Inc. appointed Mike Mercer as VP of Sales & Marketing for Pontoon brands Crest and Balise.
In his new role, Mercer will lead sales, dealer development and marketing, bringing nearly three decades of marine industry experience spanning dealership operations and regional and national sales leadership. Most recently, he served in a senior sales and marketing role at Brunswick Corp.
“Mike’s broad industry experience and leadership ability make him an outstanding fit for Crest and Balise,” said Mike O’Connell, SVP of MasterCraft Boat Holdings and president Crest and Balise, “Both brands have strong momentum heading into the 2026 model year, and Mike will play a key role in enhancing dealer support, advancing our market strategy, and accelerating growth across the pontoon division.”
“I’m honored to join Crest and Balise at such an exciting time,” said Mercer. “Crest has a legacy of quality and reliability, while Balise is redefining what’s possible in the luxury segment. Having first visited the Crest facility nearly 30 years ago as a dealership salesman, it’s impressive to see how the brand and product have evolved. I’m excited to partner with our dealers and teams as we build on each brand’s strengths and prepare for an exciting boat show season ahead.”
As part of this leadership alignment, Esteban Siegert will continue in a dedicated sales leadership role focused exclusively on Balise, working in partnership with Mike Mercer, who will oversee sales and marketing for both brands. This structure supports Balise’s continued growth and dealer expansion while ensuring cohesive leadership across Crest and Balise.
Image courtesy Crest
