MasterCraft Boat Holdings, Inc. has appointed Charles “Chip” Gerlach as general manager of the company’s pontoon segment, which includes the Crest and Balise brands.
Gerlach was most recently engineering manager, G3 Boats. Past roles include VP of operations and engineering, Blue Wave Boats/Silver Wave Pontoons; VP of operations, EdgeWater Power Boats; and VP, engineering, Godfrey Marine.
Gerlach will lead both the Crest and Balise brands, with responsibility for driving product innovation, strengthening dealer partnerships, and accelerating operational and commercial performance across the segment. MasterCraft said his background includes extensive work across pontoon products, dealer networks, and retail performance.
“Chip is well positioned to lead Crest and Balise into the next phase of growth,” said Brad Nelson, CEO MasterCraft, “He understands the nuances of the pontoon category—its customers, its opportunity for innovation, and the importance of alignment between supplier, manufacturer, and dealer. We are confident in his ability to build on the strong foundation in place and accelerate the next phase of growth for our pontoon portfolio.”
“We have the right team, the right products, and a strong dealer network to succeed for the long run,” Gerlach said. “Building on 70 years of leadership, we’re focused on innovation, dealer support, and creating boats that bring families together for generations.”
Gerlach succeeds Mike O’Connell, who will transition into the role of SVP, operational excellence, where he will expand his impact across MasterCraft’s broader portfolio. O’Connell will remain actively involved with the pontoon segment, partnering with Gerlach to ensure continuity and continued progress on key initiatives.
Image courtesy Crest Pontoon
