Mason Companies Inc., which owns several footwear e-commerce sites including Stoneberry.com and Masseys.com, announced that Jay Berlin, a veteran who formerly led Sportsman’s Guide, has been appointed president and chief executive officer, effective July 15, 2019.

Berlin most recently served as President and CEO of Bellacor.com, a top internet retailer of lighting and home furnishings. Previously he served as president and CEO of Sportsman’s Guide, a $350 million catalog and e-commerce retailer of outdoor sporting goods and field gear. He has also held leadership positions in organizations including UnitedHealth Group, Northern Tool & Equipment, and Fingerhut Companies. He holds a degree in Business Administration from the University of Minnesota.

“On behalf of the entire board of directors, I am pleased to have someone of Jay Berlin’s caliber and experience leading Mason Companies.” said Patrick Scobie, chairman of the board. “Jay’s proven track record of growing catalog and e-commerce businesses through strategic innovation, operating excellence and leading high performing teams, make him the right person to lead Mason to even greater levels of profitable growth.

Berlin said, “I am honored and excited to have been selected to lead Mason, a strong family owned business with deep roots within the Chippewa Falls area.” Mason Companies is known for having strong relationships with its vendor partners and community. I look forward to working with all of our partners to further grow this business.”

Mason Companies, Inc., headquartered in Chippewa Falls, WI, owns Stoneberry.com; Masseys.com; MarylandSquare.com; KJordan.com; MasonEasyPay.com; Shoemall.com; FigisGallery.com; AuditionsShoes.com and BAMason.com.