The assets of Martin Archery, Inc., including the Damon Howatt line, have been acquired by Diversis Capital LLC from the Martin family. The new CEO Rich Weatherford has assembled a management team to bring the once-thriving business back to prominence.
Weatherford has a track record of working with high-growth companies. Before starting his own practice, Mr. Weatherford was hired into the Crane Electronics Group (CEG) as VP of operations to integrate and transform seven domestic and international sites with revenues approaching $300M. The markets supported in this role included aerospace, defense and medical devices.
In further support of Mr. Weatherford and the Martin management team, Diversis will provide access to a vast network of resources in matters including intellectual property, supply chain and R&D. Diversis long-term strategic vision is to create a premium quality bow at a reasonable price that can be enjoyed by archery enthusiasts of all levels.
Diversis will be investing in fast delivery and quality assurance. In January 2014, they will be introducing our new catalogue and showcasing our lineup at the Archery Trade Association show in Nashville, Tennessee.
