Marmot Mountain, LLC has hired Barkley- an independent advertising agency in the U.S.-to assist the outdoor brand in reaching new audiences and to grow the business. After a review of numerous agencies, Barkley was chosen for its scope of services and core competencies that includes advertising and marketing communications as well as strategic brand development.

“Marmot had a very specific vision for our agency partner,” explains Tom Fritz, VP of marketing for the northern California–based company. “Barkley was able to blend sound strategic planning with highly creative work in the print, TV, digital and social worlds.” We expect that balance to serve our future marketing efforts well,” he adds.

Barkley’s efforts will lead to a national advertising campaign scheduled to begin next spring 2011. The campaign will include print, interactive, television, out-of-home, social media and public relations elements.

“As an agency of outdoor enthusiasts, we are fired up about working with Marmot,” said Jeff King, CEO of Barkley. “Marmot is a great brand. Their leadership in the outdoor industry and their social responsibility make them a perfect fit for our agency. We look forward to our partnership.”