The Marketing Manager, Table Games reports to the Director of Marketing and is accountable to that executive for the performance of his/her duties. His/her primary objective will be to manage the table game business in order to meet the strategic and fiscal goal established by the company.

I.) Responsibilities and Duties

The Marketing Manager shall conduct his/her activities in accordance with the company’s guidelines and principles. He/she is responsible for and has commensurate authority over each of the following areas:

  • Responsible for the overall sales and profitability of the table game product line.
  • Develop annual marketing plans, which will be submitted to senior management for review.
  • Have complete understanding of the table game market. Know competition as well as one knows their own product line. Have full knowledge of retailers’ assortments and price points.
  • Develop new table games and game features that are unique, innovative and can be produced to meet customer directed price points.
  • Maintain product development timeline to ensure new game development is completed on time.
  • Maintain expense control to ensure new game development is within predetermined budget.
  • Develop and maintain specification sheets for every product.
  • Develop and maintain costing sheets for every product.
  • Conduct periodic line reviews to update senior management on progress of product development.
  • Identify emerging trends and apply to product category.
  • Direct and provide information for annual product catalog.
  • Provide selling collateral material for the sales force.
  • Maintain samples for the sales force.
  • Direct product packaging to ensure it is accurate and effective.
  • Create Point of Purchase signing, as necessary, that is effective and cost efficient.
  • Manage and develop Assistant Product Manager.
  • Communicate with and travel to factories in order to develop new games or features, maintain quality in production, and address potential areas of improvement.
  • Participate in trade shows and customer product presentations as needed.
  • Work with Quality Control Manager and Customer Service to provide product instructions and replacement parts to meet the needs of the end user.

  • Perform additional duties commensurate with the position as assigned by the Director of Marketing.

II. STANDARDS OF PERFORMANCE

The Marketing Manager will be considered to have adequately performed his/her duties when the following standards of performance are met:

  • Achieving product category sales and margin requirements as established at the beginning of each fiscal year.
  • Ability to examine and analyze the market to determine direction of product line, brand share and market trends by Januuary 1st of each year.
  • Meeting the timeline for each season by being prepared to launch the new season’s offerings at the sales meeting, and being properly prepared to present fresh merchandise offerings to key customers.
  • Achieving the majority of the personal goals and objectives established for the position for the applicable year.

  • Managing the maintenance of all product specifications, packaging and instructions that are required in order to facilitate the execution of production, shipping and servicing of the product line.