Mark E. Thomas has been appointed managing director, marketing communications, for the National Shooting Sports Foundation. Thomas comes to NSSF after serving seven years as director of marketing for Invisible Fence Brand in Knoxville, Tenn.
“Mark brings a wealth of marketing and communication skills, and is adept at strategic planning and tactical execution,” said Dolnack. “He has an expert knowledge of traditional and new media communications, disciplines that will serve NSSF and its members well as we move forward in expanding our initiatives to promote, protect and preserve hunting and the shooting sports.”
Thomas joined DuPont Sporting Goods in 1984 and served first as public relations manager for Stren Fishing Lines, then was promoted as public relations manager for Stren and Remington Arms Company. His final position with the company was sporting goods merchandising manager. With Outboard Marine Corp., Thomas headed up all marketing and communications activities for Stratos, Hyrdasports, Javelin and Quest boat brands. After his tenure with Volvo-Penta and Amadeus GDS, Thomas led all marketing efforts for Invisible Fence Brand, which eventually gained over 79 percent of the electronic containment and pet behavior market share.
Thomas will lead a group of nine professionals at NSSF and be located at the organizations headquarters in Newtown.