Marathon Sports, which operates 28 running stores across New England, acquired the Six03 Trail Races and the Cranmore Mountain Race. As part of the acquisition, Six03 Founder Tom Hooper will join Marathon Sports to lead its Trail Running Initiative.

Hooper, in this new role, will oversee the expansion of Marathon Sports’ trail presence, including “race stewardship, trail-specific retail locations, a trail racing team, curated trail running experiences, and the identification and development of trail running product,” said Marathon Sports in a media release.

The acquisition includes the full Six03 Trail Races portfolio: Dickson’s Revenge, Kismet Cliff Run, Loon Mountain Race, Ragged 75 Stage Race and 50K, Sunapee Scramble, Vulcan’s Fury, and Cranmore Mountain Race.

“New England has everything it needs to become a major destination for trail running,” said Hooper. “The terrain, the history and the community are already rooted in the places that make this region special. This partnership allows the races to grow thoughtfully while building something bigger that supports trail runners through events, retail, experiences, and product.”

“This region is defined by the beauty and ruggedness of the White Mountains and the Berkshires,” said Ben Cooke, president of Marathon Sports. “We believe New England deserves to be recognized globally as a premier trail running destination. Marathon Sports is the natural partner to take on that challenge by supporting these races, investing in trail communities and building a platform that elevates trail running across New England.”

Image courtesy Six03 Trail Races