Manhattan Beachwear, Inc., has reportedly acquired Apparel Ventures, Inc., effectively merging two large portfolios of swim labels.
Apparel Ventures swimwear brands include a large portfolio of proprietary and licensed brands, distributed to national department stores, luxury boutiques, and specialty swimwear chains. Proprietary brands include La Blanca and 2 Bamboo. Licensed brands include Ralph Lauren, Trina Turk, ABS, Puma and Rampage.
Manhattan Beachwear's owned brands include The Bikini Lab, 24th and Ocean and Maxine of Hollywood. Licensed swim brands include Kenneth Cole New York, Kenneth Cole Reaction, Nanette Lepore, Hermanny by ViX, Sofia by ViX and Hobie.
Allan Colvin, CEO of Manhattan Beachwear, Inc., will lead the combined entity which will operate under the Manhattan Beachwear Inc. name. “This acquisition brings together two established and respected names in the swimwear industry. Merging the companies into one joint entity will allow us to maximize our strengths and offer our customer base an unmatched brand and product mix,” said Colvin.
For the present time, Manhattan Beachwear, Inc will continue to have offices and shipping facilities at the two companies’ headquarters in Cypress and Los Angeles, CA, although the company will operate under one management team. Brenda West, will serve as president and, Ron Russell and Jeff Pofsky were named corporate vice presidents of the combined entity.
