Mammut, the Swiss manufacturer of clothing and equipment for alpine sports, has named Waypoint Outdoor as its exclusive sales agency of record in North America, beginning with the spring 2027 season.
“Mammut is in growth mode, globally and in North America. This partnership is a clear signal that we’re investing in the U.S. and Canada,” said Matt Kaplan, managing director of Mammut North America. “Waypoint’s expertise in specialty retail, outdoor and snowsports, along with their history of bringing nimble outdoor brands to scale, gives us the confidence that we’re working with the A‑team. Their track record speaks for itself. Under Waypoint’s guidance and partnership, they have grown multiple brands to have a meaningful presence in North America, which aligns perfectly with our growth strategy.”
Waypoint will continue to support Mammut’s position in the hardgoods and snow safety space, while actively growing sales in apparel and footwear across ski, climb, hike, and run.
“Diversified brands are poised to do better in the future, and Mammut is exactly that kind of brand,” said Bob Holding, president of Waypoint Outdoor. “With a legacy of more than 160 years building high‑performance mountain gear, we’re honored to represent Mammut and help grow its footprint in North America.”
Waypoint Outdoor, headquartered in Seattle, WA, defines itself as the “largest sales organization in the outdoor industry,” and has a senior team with “deep experience across top outdoor and apparel brands.” The agency includes a mix of full‑time employees and B2B partners, bringing expertise in brand strategy, product, marketing, and sales.
Image courtesy Mammut
