Majestic Athletic, the official on-field uniform of Major League Baseball, will debut its new 'Wear Your Hero' ads this week. The quirky campaign, featuring perennial All-Star David Ortiz and defending Home Run Champion Jose Bautista, literally has those stars on the backs of fans.
During the filming, crowds gathered and traffic stopped as fans tried to see whether it was actually “Big Papi” in full Majestic uniform (See Link:http://blogs.miaminewtimes.com/riptide/2012/02/david_ortiz_and_jose_bautista.php )
“My favorite part of filming would have to be the looks on all the people's faces as I'm actually being worn down the street, they didn't know what to think,” said the Red Sox's Ortiz.
“I feel honored when fans choose to wear my jerseys. It gives me a great sense of pride,” said the Toronto Blue Jays' Bautista. “Filming this commercial was great. It was a fun way to show my fans how much I appreciate their support.”
“At Majestic, we are making it stylish for fans to show the pride they have for baseball. Whether at the park or around town, there's no better way to show off that pride than in a Majestic jersey,” said Jim Pisani, president of VF Licensed Sports Group.
The humorous ad is the centerpiece of Majestic's 2012 campaign. “We know the spot will be a big hit with fans. Jose Bautista and David Ortiz are the perfect fit to be the featured players in our new ad,” said Chuck Strom, Majestic Vice President/General Manager MLB business.
The TV spot was developed by Periscope, and will run throughout the summer.
The ad can be viewed at: http://www.facebook.com/majesticathletic?v=app_235658463189636
Behind the scenes of the filming: http://youtu.be/zuHeLB25G3g
Majestic Athletic is a subsidiary of VF Licensed Sports Group.
