Malibu Dream Girl announced its partnership with Maidenform, resulting in the launch of Maidenform Swimwear.
“We are excited to enter into this partnership with Malibu Dream Girl and look forward to extending our iconic Maidenform brand into the swimwear category,” said Maurice Reznik, chief executive officer of Maidenform Brands, Inc. “Malibu Dream Girl is an ideal partner and has a successful track record in the marketplace.”
“We are confident that in working with Maidenform, we will be able to bring to the swim market the same innovation, fit and comfort that theyre recognized for,” adds Teresa DeBruno, VP of merchandising. “Expanding Maidenform to the swim market is a compelling prospect.”
The line, which debuted this month on Maidenform.com, features Maidenform’s Custom Lift technologies and the lift and support functions from Maidenform’s Lilyette bras.
