Macy's, Inc. reported total sales of $2.207 billion for the five weeks ended April 2, 2011, an increase of 1.6% compared with total sales of $2.172 billion in the five weeks ended April 3, 2010. On a same-store basis, Macy's, Inc. sales were up 0.9% in March.
For the year to date, Macy's, Inc.'s sales totaled $3.969 billion, up 3.4 percent from total sales of $3.839 billion in the first nine weeks of 2010. On a same-store basis, Macy's, Inc.'s year-to-date sales were up 3.0 percent.
Online sales (macys.com and bloomingdales.com combined) were up 34.8% in March and 33.0% year-to-date. Online sales are included in the same-store sales calculation for Macy's, Inc.
“March sales exceeded our expectations and demonstrated that our spring fashion assortments are hitting the mark with customers. We generated same-store sales increases at both Macy's and Bloomingdale's, despite a calendar shift in which the pre-Easter period and a planned cosmetics promotion at Macy's fall into April this year versus March last year,” said Terry J. Lundgren, chairman, president and chief executive officer of Macy's, Inc.
The company continues to be optimistic about sales in April, which should benefit from the Easter shift and the cosmetics promotion. Same-store sales in April are expected to be up by 8% to 9%, which would translate to an increase of 4% to 4.5% for the combined March-April period. Previously, the company said it expected combined March-April sales to be up by approximately 3%.
