Macron, the Italian sportswear brand, reported revenues reached €117.5 million ($135  mm) in the first half, up 9.8 percent compared to €107 million in 2025. The company noted that sales are more than 25 percent higher than the €93 million reported in the first half of 2024.

“The result confirms the strength of Macron’s growth trajectory and the resilience of a distinctive business model, capable of competing on a global scale through an increasingly extensive international presence and a well-established leadership position in team sports,” the company said in its 2026 first half earnings release.

First Half Revenue by Year
Macron said it continues to benefit from global expansion, with more than 80 percent of Macron’s revenue generated in international markets in the first half. The brand also said it’s also benefiting from its technical sponsorships with global clubs and federations, together with growth at Macron O.N.E., its premium lifestyle and active fashionwear collection.

“The growth achieved in the first half of the year confirms the strength of our strategic vision, built around three distinctive pillars: our ability to compete globally, the combination of innovation, performance and Italian style in the world of team sports, and an innovative go-to-market model that integrates a network of more than 200 Macron Sports Hubs operating in over 40 countries with our proprietary digital ecosystem,” stated Gianluca Pavanello, CEO of Macron. “The strong sense of belonging shared by our people and the culture of distributed responsibility that defines our organisation are clearly reflected in our Stock Option Plan, which involves more than 100 employee-entrepreneurs. Sharing in both the creation and distribution of value nurtures an entrepreneurial culture that represents one of Macron’s key competitive strengths and one of the foundations of our continued growth.”

The company said it continues to invest in the Macron Campus, the brand’s headquarters in Valsamoggia, near Bologna, Italy. A fourth building is now fully operational as “Distribution Center 2.” The Macron Dome, a sports and wellness facility, has also been completed. It facility includes a new 600-square-meter gym, a 3×3 basketball court and a padel court. The next phase of development will see the construction of the campus cafeteria and internal store.

Macron said, “Covering a total area of more than 115,000 square meters, the Macron Campus has evolved into a fully integrated corporate ecosystem, designed to combine innovation, operational efficiency, employee wellbeing and environmental sustainability. Because the best results are achieved in inspiring places.”

Macron’s Board of Directors also approved a stock option plan payout to more than 100 employee-entrepreneurs, reflecting its “long-standing commitment to fostering a business model based on shared responsibility, participation and the distribution of the value created.”

Image courtesy Macron