The Lycra Company, a developer of fiber and technology solutions for the apparel and personal care industries, is showcasing its latest denim collection at Intertextile Shanghai, running from September 2 to 4.

For the first time, the company’s booth features an open-concept co-creation space designed to foster collaboration and interaction. Four key industry partners have joined the company in a shared exhibit space, located in Hall 4.1 (Booth E56), which is part of a larger 788-square-meter pavilion that also includes 18 co-exhibitors. The display showcases the company’s “All In” Lycra brand positioning, creating an immersive experience for visitors.

The company reported in a media release that “’All In’ embodies what sets the Lycra brand apart — empowering customers in three critical ways: Delivering differentiated fibers that create high-performance products, granting access to Lycra Labs and scientists committed to innovation and problem-solving and offering compelling joint storytelling through tailored joint marketing programs.”

“Intertextile Shanghai is the perfect platform to demonstrate how we’re going ‘All In’ with our customers,” said the Lycra Company’s Jason Wang, vice president of Asia. “We designed our exhibit space to foster deeper collaboration and stronger partnerships while showcasing our innovative, market-relevant solutions.”

Visitors to the Lycra Company’s booth will find:

  • Lycra VintageFX denim technology, offering vintage looks in low-stretch fabric
  • Bio-derived Lycra EcoMade Fiber, made from a renewable feedstock, a drop-in solution that the company “expects to deliver the same performance as original Lycra fiber” when it launches this year.
  • Lycra FitSense Denim Technology, which adds targeted shaping and lift zones to denim without the need for extra panels or seams, for a customized fit.
  • CoolMax EcoMade Fiber, made from 100 percent textile waste or recycled PET, which contains moisture-wicking, quick-drying performance benefits.
  • Thermolite EcoMade Fiber, which uses 100 percent recycled materials to add lightweight warmth to a range of performance apparel.

The four partners in the open pavilion showcase exhibiting with Lycra across the value chain from yarn to finished garments, are LIanxingfa, expanding its range of applications for Lycra Adaptiv Fiber; Trend Textile, presenting sustainable knits made with Lycra Fit400 fiber; and Narik seamless garments powered by Lycra fiber.

The Lycra Company trademarked products include Lycra, Lycra FitSense, Lycra FiT400, Coolmax, and ThermoLite.

Image courtesy The Lycra Company