Chip Wilson, founder of Lululemon Athletica, Inc. and one of Lululemon’s largest shareholders, launched a new website, CreativityFirstlulu.com, to advance a proxy campaign ahead of Lululemon’s 2026 Annual Meeting.
The site presents Wilson’s case for governance and strategic change, spotlights his three independent director nominees, Marc Maurer, Laura Gentile and Eric Hirshberg, and announces an intended Schedule 14A proxy filing and Gold universal proxy card.
The media release announcing the new website states, “Today’s website launch marks Wilson’s latest step in his campaign to unlock value for all Lululemon shareholders, allowing shareholders to engage with Wilson’s case for change and get to know his independent director nominees. Wilson believes that Lululemon requires a refreshed skillset in the Boardroom to renew focus on creativity, product excellence and a recommitment to the original muse ahead of a new CEO being named, as well as the declassification of its Board.”
Wilson, who is also a Board member and significant shareholder of Amer Sports, Inc., said in the release, “My intention has always been to act in the best interest of my fellow shareholders of Lululemon. This campaign is about safeguarding the company’s future and a conviction that Lululemon’s best years remain ahead, provided the right strategic and governance changes are made quickly.”
Image courtesy Lululemon
