Lululemon Athletica, Inc. has launched an e-commerce channel in Mexico to complement the company’s plan to accelerate store openings in the country.
In fiscal year 2026, Lululemon announced it would open roughly 15 retail stores across North America, including eight in Mexico. By the end of the company’s fiscal year, it expects to operate more than 30 stores in Mexico.
“Across our North America business, we are continuing to strategically invest in the growth and evolution of our omnichannel guest experience through a combination of new and elevated stores and enhanced digital capabilities,” said Carla Anderson, senior vice president and general manager of Lululemon North America/ “The launch of Lululemon.mx, alongside our planned store expansion in Mexico, highlights an exciting next chapter in our North America growth journey. The momentum we are driving in Mexico reflects the strength and relevance of our brand within the community and signals the continued opportunity ahead as we build connected, engaging and consistent experiences for our guests.”
Lululemon recently hosted two brand activations in Mexico to showcase the company’s “longstanding strategy of creating exceptional retail destinations and building deep community connections.” On March 29, the company also hosted the Lululemon 10K CDMX 2026 that drew nearly 8,000 runners in Mexico City. Earlier this year, Lululemon gathered over 100 Mexico-based brand ambassadors for a multi-day company-sponsored summit.
Image courtesy Lululemon
