Lululemon Athletica reportedly paused online sales of its recently launched “Get Low” leggings collection on Tuesday, January 20, after receiving customer complaints. Customers also wrote on Reddit, the social media platform, that the leggings are “see-through” when bending or squatting.
“The collection remains available in our stores in North America, but we have temporarily paused sales online in the market to better understand some initial guest feedback and support with product education,” a Lululemon spokesperson told Reuters.
In a note, published on January 20, BNP Paribas Equity Research Senior Analyst Laurent Vasilescu also confirmed that Lululemon’s “Get Low” collection was no longer available online in the U.S. BNP analysts also called a few U.S. stores and were told the collection was no longer available. The range was still available online in Europe.
“Since the Get Low launch, customers have been complaining on social media that sizing runs big as knitwear stretches,” wrote Vasilescu. “Customers are also complaining that the product is see-through, similar to the Day Drift collection launched last year. This is not the first time Lululemon has pulled a collection due to customer complaints.”
The analyst noted that LULU’s Breezethrough collection was pulled in July 2024 after its recent launch amid customer complaints about fit, material and seams.
Vasilescu said BNP Paribas had an “Underperform” rating on LULU from February 2024 through October 2025 due, in large part, to product issues, which also included concerns about the Wundermost, Seersucker and BeCalm apparel ranges, as well as underperformance in areas including footwear, self-care and with the Mirror connected fitness initiative.
In October 2025, BNP Paribas upgraded Lululemon on the potential for activism, which materialized when Elliott Management acquired a stake valued at more than $1 billion and Lululemon founder and second-largest shareholder, Chip Wilson, launched a proxy fight to install new board members.
Vasilescu concluded, “For now, the stock likely continues to decouple from fundamentals before and after a new CEO announcement. We look forward to hearing more about the new CEO from the company. However, once a new CEO is announced, we believe there needs to be a real change in the design team, following the number of product issues that continue to unfold.”
A report on Tuesday, January 20, from Semafor indicated that Wilson is pushing to remove private equity firm Advent from the activewear retailer’s board as part of his proxy fight.
BNP reiterated its “Neutral” rating on Lululemon at a $230 price target. Shares of Lululemon closed on January 20 at $188.76, down $13.11, or 6.5 percent.
Image courtesy Lululemon
