Lululemon and the National Football League (NFL) have partnered for the first time to create an apparel collection for all 32 NFL teams. The assortment features core Lululemon products from its Steady State men’s franchise, as well as signature women’s styles from its Define, Scuba and Align lines, among others.
“Together with Fanatics, we are introducing an elevated collection that redefines modern fan apparel and is uniquely designed for everyday comfort,” said Renie Anderson, executive vice president and chief revenue officer at the NFL.
To support the launch, former NFL players, including Joe Montana, Nick Foles, Ryan Clark, and Emmanuel Acho, appear in the brand campaign, “Welcome to the Fam Club,” which spotlights the families behind the former Pro-Bowlers.
“True NFL fans wear their pride. For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that is like a family,” said Celeste Burgoyne, president, Americas and global guest innovation at Lululemon. “We looked to honor that passionate devotion and are thrilled to be part of that ritual found throughout the NFL season.”
The collection drops globally on October 28 through the NFL Shop, Fanatics and team retailers, including online and at stadium retail stores.
Image courtesy Lululemon (shown from left to right: Sam and Emmanuel Acho)
