Lululemon Athletica announced that its first store in India will open at DLF Promenade, one of New Delhi’s upscale retail destinations, later this fall as part of a franchise partnership with Tata CLiQ.
At the time of the opening, Tata CLiQ will also launch the brand on its e-commerce platforms, Tata CLiQ Luxury and Tata CLiQ Fashion.
“Bringing Lululemon to India is a proud milestone for our teams as we continue to grow our brand around the world,” said Sarah Clark, Lululemon’s senior vice president, EMEA, in a media release on Tuesday, July 7. “To prepare for the opening, we have been working with Tata Cliq to build relationships with the New Delhi community, which has a vibrant and active consumer base that is looking for premium performance products that blend technical innovation with elevated style. We are excited to welcome guests across India to Lululemon in the coming months, and all that’s ahead for our brand in this fast-growing and energetic market.”
“We are delighted to partner with Lululemon for their India launch,” said Tata Cliq’s CEO Gopal Asthana. “This marks an important milestone in our journey of bringing globally renowned brands to consumers in the country. Indian consumers are increasingly embracing active lifestyles and are looking for high-performance products that blend functionality and style. We believe they will strongly connect with Lululemon’s product offerings and community-first philosophy. We are gearing up to open the brand’s first store in the coming months, along with its launch on Tata Cliq platforms, and look forward to growing its omni-channel presence in the country.”
Lululemon has also entered Romania, Poland, Hungary, and Greece through franchise partnerships this year.
Image courtesy Lululemon
