Lululemon Athletica, Inc. is extending Lululemon Like New, the brand’s first trade-in and resale program, to its home country of Canada.

In partnership with branded resale platform Archive,  the program is now available to Canadian shoppers in both English and French. Lululemon initially piloted Like New in the U.S. in 2021 and has since rolled it out nationwide. Now, the program is available to Canadian shoppers in both English and French.

Through the program, Canadians can buy or sell pre-owned lululemon items directly with one another on the Like New platform. Guests can list their own gently used Lululemon products and shop a selection of pre-owned items in a fully Lululemon-branded experience. Unlike third-party resale marketplaces, Like New allows Lululemon to guide the overall guest experience, from merchandising to how products are displayed on the website, while peer-to-peer technology enables customers to determine how to showcase their product. According to Lululemon, it is one of the most resold brands in retail.

“Our products are created with high standards for technical performance and quality, which makes them perfectly suited for life well beyond a single owner,” said Maureen Erickson, senior VP of retail experience at Lululemon. “Like New extends the life of that product, giving guests a trusted way to keep great gear in use while discovering lululemon in a new way—as they move, sweat and connect, again and again.”

To mark the launch, Lululemon Like New will host a limited-time mail-in trade-in event from September 14 to 21, giving guests a dedicated window to send in eligible pre-owned lululemon items in exchange for credit toward a future purchase. More details can be found around the mail-in trade-in window on the website, it said.

Lululemon said the Canada expansion builds on success in the U.S.

“Since launching Like New in 2021, the program has scaled from a two-state pilot to a U.S.-wide offering and now expands into Canada. Like New has proven to be an impactful discovery tool, often serving as the first touchpoint for new guests, especially value-conscious shoppers trying Lululemon for the first time. At the same time, Lululemon’s guests remain engaged, enjoying opportunities to trade in product, and hunt for exclusive finds,” added the brand.

Image courtesy Lululemon