Lululemon Athletica Inc. announced it is hosting a half-marathon event in Vancouver called The SeaWheeze on Saturday, Aug. 11, 2012.
The SeaWheeze aims to celebrate the beauty of Lululemon's hometown and bring communities together while combining three things the yoga-inspired athletic apparel company is passionate about: Yoga. Run. Party. The customized half-marathon training program will encourage runners to develop a regular yoga practice and in true Lululemon fashion the event itself will include festivities throughout the weekend. A website dedicated to the event has been launched at SeaWheeze.com, featuring online registration and inspiring content to help participants meet their training goals.
“We are thrilled to invite our guests, ambassadors and extended Lululemon family to come run with us at our inaugural half-marathon,” said Christine Day, CEO, Lululemon athletica. “This event will celebrate Vancouver and showcase everything we love about our hometown. Our goal is to host an incredibly fun race and bring our passion for goal setting and our commitment to living a life we love to all of our communities.”
To celebrate the announcement, Lululemon invites the local community to the Vancouver Convention Centre (West Level 2 Ocean Foyer) for a complimentary launch party from 5pm-8:00pm on Wednesday, January 11th.
“This is going to be one of the raddest races Vancouver has ever seen,” said Eric Petersen, director of brand innovation at Lululemon Athletica. “We want to host a party and a race that will excite the run community like never before. The place to be on Saturday, August 11th is Vancouver, BC running the SeaWheeze.”
Lululemon is committed to supporting the Vancouver community through the SeaWheeze. Registration fees will cover less than half the cost of the event, and Lululemon will sponsor the rest. The organization has also committed to $25,000 in grant funding for charitable organizations at their 2012 Ambassador Summit. Additionally, as a thank you to the city for hosting the event, $15,000 will be donated to the downtown YMCA in support of programs geared toward promoting healthy living and helping people live a life they love.
