Lucy Activewear, wholly owned subsidiary of VF Corp, is opening three new stores this Fall with an innovative new store concept. The new stores, including its first in Florida, takes the company to over 65 stores nationwide.
New lucy stores are set to open in Northern California at the Fountains at Roseville, on September 26th, in Florida at Aventura Mall on October 3rd, and in Maryland at Annapolis Towne Centre at Parole on October 12th. While lucy already has a strong following in both the Sacramento and Washington DC areas, the opening of lucy at Aventura Mall marks the brand’s first entry into the Florida market.
“We look forward to opening our first retail store in Florida, and feel the lucy brand’s signature blend of style and performance will be a welcome addition for the active women of Miami,” said Michelle Lantow, president of lucy activewear.
“The new lucy store concept was designed to let the product shine in a sophisticated studio like space,” said Dawnn Eikenberry, director of Store Development for lucy activewear. The new design is bright and athletic, incorporating a dramatic cloud element across the width of the ceiling. Eco-friendly wood grain ceramic tiles cover the floors with sections of SFI certified strand board delineating space throughout the store. The new store design also includes an update to the dressing area where rich fabric textiles, metallic wallpaper and soft in-room seating create a boutique atmosphere.
This innovative new store concept is also being implemented in the renovation of three West Coast stores. Lucy stores at the Stanford Shopping Center in Palo Alto, Manhattan Village in Manhattan Beach, and on Montana Avenue in Santa Monica are currently in the process of being remodeled and scheduled to re-open this fall.
