Lowa Boots to move its U.S. headquarters to Salt Lake City from Stamford, CT in Spring 2026 to be integrated into its parent’s Tecnica Group U.S. operations, with warehouse operations moving later in the year. The move follows the retirement of long-time U.S. general manager, Peter Sachs.
Sachs, who left his position as general manager after nearly 30 years, was replaced earlier this month by Lance Taylor, who was formerly at Salomon North America.
Lowa said integrating with Tecnica Group’s U.S. operations will create “a more cohesive business platform while providing greater collaboration, efficiency, and innovation across the company’s portfolio of performance brands.”
Taylor will guide the development of a new commercial and product strategy designed specifically for the U.S. consumer.
Taylor said, “Lowa has a remarkable history built on craftsmanship, performance, and trust. As we look ahead, our goal is to build on that legacy while bringing fresh energy, innovation, and connection to the U.S. market. With the support of Tecnica Group, we’re poised to expand our reach and continue delivering the quality and performance that define the Lowa name.”
Tecnica Group expressed its gratitude to the Lowa U.S. team members in Connecticut for their dedication and partnership in building the brand’s strong foundation in the U.S. market. A primary focus over the next 6–12 months will be ensuring a seamless transition for employees, partners and customers.
“Lowa has an incredible legacy and reputation among outdoor enthusiasts for uncompromising quality,” said Alexander Nicolai, CEO Lowa Sportschuhe GmbH. “This next phase represents a strategic investment in the brand’s future bringing it closer to consumers, enhancing our U.S. operations, and setting the stage for sustained growth in the years ahead. Lowa U.S. is well-positioned to strengthen its presence in one of the world’s most dynamic outdoor markets.”
