Lowa opened its new U.S. headquarters in Salt Lake City in a move that sees the outdoor footwear brand join its parent’s Tecnica Group U.S. operations in the region.
Lowa’s U.S. headquarters had long been based in Connecticut. The relocation follows the retirement of long-time U.S. general manager, Peter Sachs.
Lowa said the opening comes as brand globally achieved the highest revenue in company history, reaching $282.5 million in sales and selling more than 3.1 million pairs of footwear worldwide. The company reportedly increased both revenue and sales volume “despite continued challenges across the outdoor industry, reinforcing Lowa’s strong market position and long-term strategic vision.”
“Opening our new U.S. headquarters in Salt Lake City represents an exciting next chapter for Lowa in North America,” said Lance Taylor, general manager, Lowa USA. “As the brand continues to grow globally, we’re investing in stronger connections with our retailers, media partners, and outdoor communities here in the U.S. Utah’s outdoor culture and industry presence make it the ideal home for this next phase of growth.”
Lowa said the brand’s performance in 2025 was driven in part by growing demand for more athletic, low- and mid-cut models, as well as trail running footwear. Lowa said, “Continued investments in product innovation, operational processes, and retail partnerships have further positioned the brand for sustainable long-term growth in key international markets, including the United States.”
Tecnica Group, based in Treviso, Italy, also owns Tecnica (ski boots and footwear), Nordica (skis and boots), Moon Boot (footwear), Blizzard (skis), and Rollerblade (inline skates).
Image courtesy Lowa
