Lotto Sport Italia S.p.A. has opened a new Lotto Sport Hong Kong office. This subsidiary of Lotto Sport Italia will co-ordinate and handle the production, commerce and the logistics of the Asia Pacific and Americas regions. In addition, the Hong Kong branch will oversee the handling of all the product categories, from footwear to apparel and accessories, to quality control of its products and the consequent distribution.

In 2007, the Asia Pacific region was accountable for approximately 16% of the total turnover, with an overall growth of 15% in relation to the previous year. The goal for the next 3-5 years is to exceed 30% of the company’s yearly turnover.