L.L.Bean debuted its first optimized mobile commerce website. The new L.L.Bean m-commerce site works with smartphones such as the iPhone, Blackberry and Android.
Users are automatically redirected to L.L.Bean’s mobile website when searching for llbean.com from a smartphone’s web browser. Shoppers can search, browse, purchase and read product ratings and reviews from any Internet-enabled mobile phone. Key features of L.L.Bean’s easy-to-use mobile shopping experience include: site search, store finder, L.L.Bean Visa Card coupon lookup, click to call customer service, ratings and reviews, e-mail sign up and complete product descriptions.
“Offering L.L.Bean customers the convenience to shop the brand from their smartphones is one more way we can provide exceptional customer service,” said Steve Fuller, L.L.Bean’s senior vice president and chief marketing officer. “We want to ensure L.L.Bean customers can shop with us however they chose and whenever they want whether that’s through our catalogs, website, retail stores and now with mobile.”
The site, built by mobile commerce technology provider Usablenet Inc., enhances the mobile experience through consistent cross-channel messaging emphasizing customer service, value and L.L.Bean’s legendary 100 percent satisfaction guarantee policy.
In the coming weeks, L.L.Bean and Usablenet will launch a mobile commerce site for L.L.Bean’s heritage brand L.L.Bean Signature. “We are continually evolving and improving our touch points with the customer,” said Terry Sutton, L.L.Bean’s Vice President of E-Commerce. “Mobile commerce is just the beginning. Well continue to look for innovative ways to provide value and exceptional service to our customers.”
