Liquid Force announced that Gary Siskar will be joining the
Kite Division as brand manager. The 20-year veteran has worked for brands such as Arnette, OP, Sole Tech, and Burton.
Liquid Force’s Founder Tony Finn stated “Gary will be a great addition to our vibrant company. He has a tremendous amount of experience with growing brands from his work at Arnette back in the hay day to his recent successes at Anon Optics. He also possesses that ‘Big Company Experience” from working at Sole Tech and OP that Liquid Force can utilize to help us consistently deliver better products to our ever expanding consumer base. But, the #1 reason we hired Gary is because he is a die hard Kiteboarder and already loves Liquid Force!” “We are extremely fired up about Gary Siskar joining the Liquid force family!”
“Over the past few years, Liquid Force has developed super innovative kiteboarding products such as the Envy Kite, Static Wingtip Pulley Technology, the Interface binding, and progressive board design. Gary's high energy and passion for the sport will only help fuel the progressive growth and global advancement of the Liquid Force Kite program.”
Liquid Force has experienced significant growth since its founding in 1995, was the first company to produce a twin tip kiteboard, and is now one of the world’s leading watersports manufacturer’s in the world. Last year it launched Liquid Force Apparel and Liquid Force/Triple 8 Helmets.
