LIJA has hired Michelle Herbert as manager of product development and promoted Ayr Barnett to director of operations & business development.
Herbert is a seasoned apparel industry veteran with experience in retail buying, color design, merchandising and private label development for a variety of sporting goods companies. Most recently, Herbert worked as Apparel Product Manager for Sierra Designs, where she was previously a Color Design & Trend Merchandiser. Prior to joining Sierra Designs, Herbert held the position of Soft Goods Buyer for Coast Mountain Sports in Vancouver.
Barnett has been promoted to Director of Operations & Business Development and will assume responsibility for new business development, including warehouse expansion, software, acquisitions and international distribution. In this position, she will also oversee the traffic/shipping department. Barnett joined the company in 2003 and assisted with its re-branding from Hyp Golf, playing a key role on the design team forecasting trends in fabrics and colors, while also managing the production and purchasing department.
“The addition of Michelle and promotion of Ayr puts us in a great position to continue expanding our product offerings,” says Hipp. “Their combined experience helps us continue to transcend the boundary between on- and off-course fashion.”
