Lightfield Ammunition Corporation, a manufacturer of saboted slugs for hunters as well as specialized, less-lethal rounds for law enforcement, has announced the hiring of Brian Smith as the company's new, National Director of Marketing.
Smith, co-founder and CEO of Indiana-based Raghorn, Inc. – parent company to Indiana Outdoor News Magazine and Adventure Media Productions — brings over 17 years of communications, sales and marketing experience in the outdoors and hunting industries to his new position with Lightfield. He will focus on expanding Lightfield's brand-awareness and market share.
A lifelong hunter, Smith has worked with senior Lightfield personnel for the past few years on a variety of special projects – including the groundbreaking and highly successful Lightfield Wild Adventures television series – and knows there are no substitutes for quality, design and performance in the world of saboted shotgun ammunition. “I come from a slug-gun state”, says Smith, who has hunted around the world with the Lightfield Hybred and I.P.S. Commander slugs. “I can't think of another line of products – from any industry – that would give me any more confidence or pride to use personally or, ultimately, to represent to the public”, he continues.
“We are extremely pleased to welcome Brian to this critical position at our company”, says Lightfield CEO, Peter Saker, who expects Smith to be a significant asset in keeping Lightfield slugs both on the minds and in the firearms of consumers. “We believe his unique combination of experience, expertise and media connections will mesh favorably with the Lightfield brand”, Saker continues. “And, of course, the fact that Brian is an avid slug gun hunter with a national following through his own media outlets is a significant bonus”.
