Light & Motion announced the addition of Jack Gresmer as the new director of sales for the bike division. Gresmer brings 25 years of success in building brand presence and expanding market share in all channels. His industry knowledge, experience in sales leadership, and proven success in product introduction and market penetration will be a great asset to the Light and Motion sales team. Previously Gresmer has held director and VP sales positions at Currie Technologies, NiteRider, DK Products and Brunswick Bicycle Division all of which experienced doubling in sales under his leadership.
“I have always admired Light & Motion’s team and reputation and am more than thrilled to be a part of it. Light & Motion is a great company and great group of people; this is truly a dream come true,” said Gresmer.
As director of sales for Light & Motion, Jack will be responsible for the development of all markets and channels that will define Light and Motion as the market leader in the premium bike light category.
Jack’s pioneering of high performance bike lights and his deep experience in the bike industry combined with our 21-year track record designing high end lighting solutions will certainly strengthen and grow our share in the bike lighting category,” said CEO, Daniel Emerson
