Life Time, the owner of 185 athletic country clubs across the U.S. and Canada, and Evereve, the U.S. fashion retailer based in Edina, MN, with 113 stores nationwide, created an exclusive capsule collection.
Launching on January 22 in Evereve stores, select Life Time clubs and online, the 15-piece capsule collection, designed by Evereve’s team, is created for “women who move through their days with purpose.”
“As a Life Time member and superfan, I’ve experienced firsthand how this brand empowers women to keep moving forward physically, mentally and emotionally,” said Evereve Co-Founder, Co-CEO and Chief Brand Officer, Megan Tamte. “Evereve has always been about helping women feel confident and capable in their everyday lives. Creating this collection together with Life Time felt like a natural expression of that shared purpose.”
The collection’s design is rooted in “Sporty, Styled Up,” reimagines how athletic-inspired pieces show up in everyday life. Each apparel piece is meant to function from “workouts to whatever comes next,” reflecting the “reality of modern life.”
“Our members continually share that when they feel strong and confident, they show up differently in every part of their lives,” said Senior Director of Apparel at Life Time, Julie Seymour. “This first-of-its-kind collaboration with Evereve truly extends that feeling inside and outside of our clubs, delivering something truly unique for our members and Evereve shoppers to feel sporty and styled-up for any part of their days.”
The capsule includes tanks, tees and sweatshirts designed for workouts and everyday wear, featuring decorative patches and country club-inspired motifs; accessories, including baseball and trucker hats, crew socks and a canvas bag; and a wide-leg pant made from French Terry three-yarn blend.
Images courtesy Life Time x Evereve
