Liberty Mountain and Peregrine Outfitters have signed an agreement for Liberty Mountain to acquire Peregrine and merge their distribution and fulfillment businesses.
The transaction between these two long-time outdoor distributors is planned for completion in December 2011.
Under the terms of the agreement, Liberty Mountain’s President, Gary Heward and his wife Diana, will be Owners of the newly combined Liberty Mountain/Peregrine Outfitters distribution organization and Gary will serve as President. Peregrine Outfitters’ President, Bob Olsen will continue as a consultant to the new combined entity.
The organization will operate under the Liberty Mountain name and will continue to use the Peregrine Outfitters, Riverstone and Peregrine brands that Peregrine Outfitters has built. Both organizations offer a wide assortment of products, and the newly merged group plans to not only support the different product lines currently represented, but expand on them.
“The new, combined Liberty Mountain/Peregrine Outfitters is being created to make it even easier for shops to order the widest selection of outdoor gear available anywhere”, states Heward. “We are confident that we will deliver the best that both organizations have to offer, to both our customers and suppliers”.
Both organizations are well known for a great product selection, easy ordering and same day shipping of outdoor gear to shops throughout the United States. This business model will continue and be improved upon with this strategic combination.
Peregrine Outfitters has a long tradition of a great selection of products and services for the outdoor industry.
Peregrine President Bob Olsen is proud of the organization he has created over so many years and wanted to find a way to build on his past efforts.
“We have respected Liberty Mountain as a tough competitor for many years,” said Olsen. “Both companies have worked hard to maintain high standards of performance, especially in the area of customer service. I have full confidence that they will build on Peregrine’s foundation and offer customers the same level of service that we have always given. I want to thank all of our customers and suppliers for their support over the years and look forward to working with them as they grow their businesses with Liberty Mountain.”
Liberty Mountain will continue to sell Vaude, Outdoor Designs, Trangia, Olicamp, Stram, Equinox and all other exclusive brands that each of the organizations currently distributes; an offering of nearly 800 brands and 15,000 non-exclusive items. These items/brands will be featured in the currently-in-production 2012 Liberty Mountain “Everything for the Outdoors” catalog that is widely used by outdoor shops throughout the United States.
In addition, Liberty Mountain will see no change in the exclusive Climbing Distribution it offers throughout North America, including Grivel, Edelweiss, Beal, Pieps, Singing Rock, Cypher, Stubai, Vaude and Kong. These key brands will continue to have their own catalog and be offered to the best technical shops.
The Liberty Mountain/Peregrine Outfitters distribution organization plans to continue to operate warehouses in both Salt Lake City, UT and Montoursville, PA for the foreseeable future. Shipping to Peregrine Outfitters customers should be completely moved over to the Salt Lake City and Montoursville warehouses by Dec. 12. Liberty Mountain has agreements to increase its space in both locations in the immediate future.
The newly merged Liberty Mountain and Peregrine Outfitters plan to exhibit at the upcoming Outdoor Retailer Show in Salt Lake City January 19-22 (Booth # 13013).
