Li-Ning Company announced it has become an official partner of the NBA Champion Miami Heat, effective immediately. The partnership is part of a comprehensive marketing program to support Wade, a new athletic footwear and apparel collection that Li-Ning recently launched with two-time NBA Champion and Heat star Dwyane Wade.
The partnership provides Li-Ning with in-arena signage at AmericanAirlines Arena and other advertising assets on Miami Heat properties, including heat.com and the team's TV broadcasts on Sun Sports. Li-Ning products, including WADE branded merchandise, may be sold at the Arena in 2013.
“We are very excited to be the latest all-star to join the roster of the Miami Heat and help support the team's journey to another NBA Championship,” said Brian Cupps, director of brand initiatives for basketball at Li-Ning. “The Heat offer an amazing platform on which to engage with fans who will love our upcoming Wade merchandise.”
“The Li-Ning brand represents both style and substance and is therefore a welcome addition to the Miami Heat family of partners,” said Eric Woolworth, President of The Heat Group's Business Operations. “We're eager to help introduce Li-Ning to Heat fans everywhere, and we are confident their new collection of Wade merchandise will have a very broad appeal.”
Terms of the partnership were not announced.
