Lems Shoes, the maker of minimalist footwear, has strengthened its commitment to independent retailers by adding seven new regional sales agencies for representation throughout the U.S.

“As we continue to grow, our top priority is deepening relationships with the specialty retailers who’ve supported us from the beginning,” said Founder and CEO Andrew Rademacher. “Bringing on this talented group of agencies allows us to provide stronger, more localized support to our partners and ensure more people have access to Lems through trusted, community-driven retailers who understand their customers’ needs better than anyone.”

The newly appointed agencies include:

  • Northeast, Mid-Atlantic and Southeast: OSM (Joshua Gibbs and OSM sales team)
  • Great Lakes/East: Specialty Sports Reps (Daniel Miller and Joe Giordano)
  • Great Lakes/West: Skyline Sales (Bill and Tiff Gange)
  • South Central: Ekiden Sales (Clyde Colenso and Ekiden sales team)
  • Rockies: High Route Ventures (Elliott Nolan)
  • Northwest: South Sales NW (Erica and Michael South)
  • West: Parallel 33 (Bill Schmid and Jonas Goldsmith)

Rademacher, a former collegiate decathlete, founded the Boulder, CO-based footwear brand with a vision that shoes should complement the natural shape and movement of the foot. Today, the company manufactures a growing line of zero-drop shoes designed for everyday wear, travel and outdoor use.

Image courtesy Lems Shoes