Legends Global, which oversees services at major sports stadiums and arenas, appointed Aimee Carroll as president of merchandise. Carroll brings more than two decades in merchandising, including senior roles at Catalyst Brands, Amazon, and Lucky Brand.
“With a track record of driving growth across some of the industry’s most recognized brands, Aimee combines large-company experience with a strong commercial focus and a consumer-first mentality that will deliver results for our partners,” said Brett Parker, President & CFO, Legends Global. “We are proud to welcome her to Legends Global as we continue to build the premier merchandise platform in sports and live entertainment.”
In her new role, Aimee will oversee Legends Global’s worldwide retail and merchandising platform, spanning e-commerce, in-venue retail, large-scale live events, brick-and-mortar operations, licensing, and branded solutions for an extensive lineup of global partners across sports and entertainment.
“I’m excited to join Legends Global at a pivotal moment for the merchandise business,” said Aimee. “The scale of this platform, spanning live events and venues, digital, and licensing, offers a rare opportunity to build something that meets fans wherever they are. I look forward to working with our partners around the world to bring bold, connected retail experiences to life across every touchpoint.”
Aimee joins Legends Global from Catalyst Brands (formerly SPARC Group), where she led the B2B vertical, overseeing six brands and more than 5,000 points of distribution across North America. She previously served as chief revenue officer at Lucky Brand, guiding the business through Chapter 11 and its subsequent sale to SPARC Group. Earlier in her career, Carroll was chief digital officer at Welspun Global Brands, where she led a global digital organization across five countries and built several digital private-label brands from the ground up. She also spent six years at Amazon, helping build Amazon Fashion’s earliest infrastructure. Aimee has also held merchandising and sales leadership roles at Diesel USA, Michael Kors Collection, and Kenneth Cole.
Legends Global’s venues in North America include Caesars Superdome in New Orleans; U.S. Bank Stadium in Minneapolis; Soldier Field in Chicago; SoFi Stadium in Inglewood, CA; Stadium in Paradise, NV; State Farm Stadium in Glendale, AZ; Huntington Bank Field in Brook Park, OH; and Highmark Stadium in Orchard Park, NY. International partnerships in the United Kingdom include AO Arena in Manchester, Chelsea FC (Stamford Bridge) in London, Connexin Live in Hull, and York Barbican in York.
Image courtesy Legends Global
