Learfield IMG College announced the appointment of John Brody as chief revenue officer.
Brody brings more than two decades of senior leadership experience within sports, media and entertainment as the company continues to leverage data, technology, intellectual property, and media to support revenue and fan engagement opportunities for the college and brand partners.
Brody will report to Learfield IMG College President and CEO Cole Gahagan as a member of its senior executive team, most recently served as executive vice president, global head of sales and partnerships and head of international for World Wrestling Entertainment, Inc. (WWE). He was responsible for partner revenue growth “of over 150 percent during the past five years.”
Prior, Brody was a senior vice president at the National Football League (NFL), where he oversaw sponsorship, partnership management, TV and digital media sales, and media planning divisions. He also spent more than a decade at Major League Baseball (MLB), the last seven as senior vice president of corporate sales and marketing for the League. Brody also is the former president of global partnerships at Wasserman and was executive vice president and CMO for the NBA’s Boston Celtics.
“John has a phenomenal background of growth and disruption in sports and media sales which aligns perfectly with how we’re transforming our company and delivering a host of new revenue opportunities to our university partners,” said Gahagan. “His experience, deep relationships and understanding of the sports and entertainment space and evolving media landscape are unparalleled in our industry, and we’re thrilled to have him as our new CRO.”
In his new role, Brody will lead Learfield IMG College’s overall sales organization dedicated to multimedia rights at the national and local level, including the general managers and property teams across the U.S. He will support the college’s nearly 200 school partners.
“I am thrilled to be joining Learfield IMG College, connecting brands to college sports fans—the most loyal and ardent fans in all of sports,” said Brody. “I believe that the opportunities within the college landscape have never been greater, and we are well-positioned for growth. By creatively harnessing the Learfield IMG College offerings in collaboration with our university partners, we can enhance the fan experience and deliver for our brand partners.”
Logo courtesy Learfield IMG College