Greatness Wins, the performance apparel brand co-founded by Derek Jeter and Chris Riccobono, the founder of UntuckIt, announced that Las Vegas Raiders tight end Brock Bowers has joined the company as an equity partner and brand ambassador.
“Partnering with someone like Brock, not just for his on-field excellence but his creative vision, feels like a natural fit for the brand,” said Riccobono. “He’s set a new standard for NFL rookie greatness, and we’re inspired by the energy and determination he’ll bring.”
Bowers, in his second year, set the all-time NFL rookie record with 112 receptions, more than any NFL player, at any position, in league history. He also broke the NFL record for most receiving yards by a rookie tight end (1,194), set by Mike Ditka, which had stood since 1961. Bowers was named First-Team All-Pro and was a two-time National Champion while attending the University of Georgia.
“I’m extremely proud to join Greatness Wins as an equity partner. As an athlete, I’m always chasing greatness, and that’s exactly what this brand represents,” said Bowers. “Greatness Wins is built on performance and authenticity, two core values that drive me every day. That’s why this partnership is bigger than just wearing the gear; it’s about shaping a brand that inspires athletes and anyone chasing their own greatness.”
“Having Brock join our team is a perfect fit. Despite only being in the early stages of his career, he’s laying the path to greatness. We know that he will not only continue to build his legacy on the field but also help us build an off-the-field legacy with Greatness Wins,” said Jeter.
Image courtesy Greatness Wins
