Sears Holdings announced that apparel veteran Lana Cain Krauter will join the company as SVP and president – Sears Apparel. She will be responsible for the oversight, leadership and growth of Sears' apparel business, both in-store and online.
“Lana is a great addition to our apparel team,” said John Goodman, EVP – Apparel and Home. “She brings to the company an excellent track record with brand, product and customer loyalty program development and a demonstrated success in creating and inspiring high performance teams.”
Krauter is an experienced executive with a wealth of apparel and retail experience. She most recently held the role of president/chief merchandising officer for Bealls Department Stores, Inc., of Bradenton, Fla. Prior to Bealls she was EVP/general merchandise manager, Men's and Children's Apparel for J.C. Penney Company, Inc. Lana also held senior leadership roles at Goody's Family Clothing, and Sears, Roebuck and Co. where she oversaw the Women's Ready to Wear, Intimate Apparel, Accessories and Import teams. Lana holds a bachelor's degree from The University of Texas at Austin.
“I am excited to add such an accomplished leader to our apparel team,” added Bruce Johnson, Interim CEO and President. “Under John's leadership, we are transforming our softlines business. Additionally, we're continuing to attract high caliber talent to the company who are focused on satisfying the customer.”
Krauter will begin on Feb. 1 and be based in the company's San Francisco apparel offices.
