Lafuma has hired Tennessee-based Adventure Marketing Group as its new sales agency for the southeastern US.
Tom Hammond and Bo Boran form the team that will be servicing retailers in this important region, bringing more than 25 years of combined experience in the outdoor industry, including several years on the retail side of the business. Because they’ve worked on both sides, Adventure Marketing Group is able to provide dealers with well-rounded know-how on outdoor brands, products and sales.
“The SE boys are excited to have the chance to work with Lafuma,” Boran said of the partnership. “Lafuma has a lot to offer retailers in the south whether you’re a camper needing a well-priced sleeping bag or a guy needing some camp furniture to relax in after a long day hunting, Lafuma has something for you”.
Enthusiasm for the partnership is mutual. “We are so happy to have road warriors like Tom and Bo joining the Lafuma team,” said Linda Greene, Lafuma brand Manager. “Rolling out a new sleeping bag line for Spring 13, it’s important to have a rep group like Adventure Marketing to serve Southeast dealers. The Lafuma brand and products are just such a great fit in that region.”
Please direct Southeast Lafuma sales inquiries to Adventure Marketing Group at 678.429.4822 or by email at firstname.lastname@example.org. For sales inquiries outside of the Southeast, please contact Linda Greene at Linda@lafumausa.com.