Lafuma Groupe reported sales of €193.6 million ($253.9 mm) in fiscal 2012/13, declined 27.2 percent from fiscal 2012, or 12.3 percent in currency neutral terms, according to preliminary numbers released by the French company Monday.
- Boardsports division (Oxbow): Sales declined 29.3 percent on top of a -16.4 percent decline the previous fiscal year. With marked difficulties experienced in the boardsports market impacting the full spectrum of brands worldwide, the Oxbow brand has continued to decline, particularly in wholesale activities.
- Great Outdoor division (Lafuma): Sales declined 11.5 percent over the fiscal year, following stabilization in business over the previous fiscal year (-0.4 percent). Sales of apparel and equipment fell 11.1 percent while sales of furniture declined -9.1 percent.
- Mountain division: Sales declined 2.4 percent as growth stalled at the Millet, Eider and Killy brands compared with 11.5 percent growth in 2011/2012. The Millet brand (-1.0 percent) has held up well, owing to the implementation of a coherent product and sales strategy.
All of the Group brands operate on a particularly difficult market in France (-11.9 percent) and in Europe (-13.9 percent). Minus the exchange rate effect, performances in the Asian market have been satisfactory with a stabilization of real sales, and this bearing in mind the termination of marketing Lafuma products in Japan in the second half-year owing to a partnership agreement with the World group. Business in the United States decreased sharply, down 27 percent, excluding the exchange rate effect, mainly due to declines in textiles/equipment.