The Lafuma Group's US subsidiary has successfully completed its acquisition and full integration of two leading French ski brands, Eider and Killy. The company said the combination of Eider and Killy strengthens the group's already diverse portfolio.


According to Lafuma Group America General Manager Guillaume Linossier, the acquisition of Eider and Killy represents a key growth strategy for the brands, opening new distribution opportunities which will significantly impact Eider and Killy's already strong brand profiles.
“From an operational standpoint, this acquisition will strengthen our offering to all channels of distribution for both brands,” Linossier said. Eider and Killy will benefit from the current Lafuma Group customer service team, expanded warehouse, sales and marketing structure as well as a brand new office / showroom in Lafayette, Colorado.


With the takeover of Eider and Killy brands, the group has gained access to a few key ski outdoor industry sales representatives including: Martin Socha (New England – Eider), Hope Hampshire (New England/ Mid-West – Killy), Matthias Giraud (Northwest – Eider) and Philippe Muller (Rockies � Eider & Killy). Eider has also expanded its sales force with the addition of two existing group reps Tom Lane (CA/NV/AZ – Eider) and Dan Eubank (Midwest – Eider)  The Lafuma Group is also in the process of reorganizing and merging the outside sales force in key territories.