Lafuma and Millet USA Sales up 33% Through July

August 18, 2008
SGB Update

Lafuma & Millet USA of Broomfield, CO said its outdoor sales are up 33% year-to-date through July 31, 2008 compared to the same period in 2007. The Lafuma brand has experienced a 37% increase in sales with strong growth in all product categories. The Lafuma footwear business will experience a 200% increase compared to the original budget planned for 2008.

 

Lafuma USA began the distribution of the Millet brand division two seasons ago. Following re-organization and re-direction of the brand in the US, the brand is experiencing a 22% growth at the end of July, 2008.  


With two months remaining in its fiscal year, the company expects to reach $6.4 million at the end of September. Both brands are seeing extremely positive feedback on the Spring 2009 collections and are expecting similar or higher growth rates in 2009.

Lafuma and Millet USA Sales up 33% Through July

August 12, 2008
SGB Executive SGB Update
by

Lafuma & Millet USA of Broomfield, CO said its outdoor sales are up 33% year-to-date through July 31, 2008 compared to the same period in 2007.


The Lafuma brand is experiencing a 37% increase in sales with strong growth in all product categories. The Lafuma footwear business will have a 200% increase compared to the original budget planned for 2008. Lafuma USA began the distribution of the Millet brand division two seasons ago. Following reorganization and re-direction of the brand in the US, the brand is experiencing a 22% growth at the end of July, 2008.  

 

With two months remaining in its fiscal year, the company expects to reach $6.4M at the end of September. Both brands are seeing extremely positive feedback on the Spring 2009 collections and are expecting similar or higher growth rates in 2009.
 
The Lafuma group’s five main divisions are: Lafuma, Millet, Le Chameau and Oxbow and recently acquired, Eider.


 

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