In honor of National Breast Cancer Awareness Month, Lady Foot Locker is proud to present its limited-edition “Pink Sass” collection, available throughout the month of October. With an estimated 226,870 new cases of invasive breast cancer expected to be diagnosed in women in 2012 (according to the American Cancer Society, Lady Foot Locker continues its long-standing commitment to breast cancer awareness, while motivating women of all ages to join the fight through early detection and living a healthy and active lifestyle.
Lady Foot Locker's nationwide fleet of stores and e-commerce site (www.ladyfootlocker.com), are offering customers the exclusive collection, inspired by the ribbon of hope, with a portion of sales donated to the American Cancer Society. The “Pink Sass” collection includes nine exclusive t-shirt designs, as well as a limited-edition bracelet and socks. For those looking to support in any way, Lady Foot Locker offers a “pink” gift card, whereby 10% of the activation value helps support the American Cancer Society. Another option to show support is to purchase a dedication card ($1.00) with helpful prevention tips, with all of the proceeds benefiting the Society.
In addition, Foot Locker, Inc., Lady Foot Locker's parent company, is once again a member of the American Cancer Society Making Strides Against Breast Cancer® National Partners Program and a flagship sponsor of the annual Making Strides walks in Central Park, NY and Harrisburg, PA.
“This year, Lady Foot Locker is bringing style and attitude to the fight against breast cancer and we want to celebrate the spirit of the women who are battling this disease and the women who are survivors. We are proud to be a part of this partnership with the American Cancer Society again this year and believe our product assortment will help continue to spread the message beyond our storefronts,” says Lauren Bristow, Vice President, Brand Marketing for Lady Foot Locker. “It is also inspiring to see many of our colleagues participating in their local Making Strides walks each year, proudly donning the pink ribbon and lending support through various fundraising efforts to help eradicate this devastating disease that affects so many.”
A proud sponsor of the American Cancer Society since 2002, Foot Locker, Inc. has generated more than $2.4 million for the fight against breast cancer over the past ten years. Associates also join together to create intricate quilts to promote the walk, generate excitement for the cause, and honor those who have been affected by the disease.
