LaCrosse Footwear, Inc. has established a subsidiary in Copenhagen, Denmark named LaCrosse Europe, ApS. LaCrosse, Inc. purchased the assets for $3.2 million in cash from its established distributor partner, Gateway Footgear, in order to strengthen LaCrosses direct sales and marketing support to customers in Europe. The LaCrosse brand presence has grown for more than 10 years in the Scandinavian countries.
LaCrosse Europe, ApS acquired certain assets from Gateway, including inventory and sales order backlog. Customer service and sales representation from Gateway have joined the new LaCrosse Europe team to provide seamless transition for its customers. In addition, LaCrosse intends to expand its international sales and marketing team to better target its customers and extend its presence in Europe.
