LA Tri Club, one of the largest triathlon clubs in the nation, announced a partnership with 2XU. The partnership is designed to provide LA Tri Club’s member base with 2XU compression, sports performance and recovery apparel.
“2XU is well known within the triathlon community for being an essential product for athletes to perform at their best. We are excited to further grow our roots within the sport, especially in our backyard with LA Tri Club,” said Pamela Levine, 2XU North American president. “The membership base of LA Tri Club is committed to excelling in their sport, and we’re proud to help them do so with our co-branded, premium products.”
The newly formed alliance kicks off with a series of grassroots events, cobranded track nights and educational events like the members-only evening at 2XU’s new Century City retail store. Additional exposure is bolstered through a strong communication plan to the LA Tri Club subscriber network, expansion of their ambassador program and construction of a custom LA Tri Club cobranded line of products.
“LA Tri Club is very excited to partner with 2XU, the leader in sports compression and high-end sports apparel. We are always looking to give our athletes the best choices when it comes to sports apparel. 2XU not only helps them to train at their best, but also helps them to recover faster so they can get back out there,” said Deb Carabet, managing director for LA Tri Club. “We are glad to have them in our own backyard and are looking forward to providing our athletes with the best in sports apparel for years to come.”
