La Sportiva plans to open a store in Salt Lake City, UT, in February. The location is the company’s second retail store in North America, following its first store in Boulder, CO, which opened in January 2024.
The outdoor brand also has a network of brand-owned stores in mountain destinations across Europe.
The 5,100-square-foot location at 368 West 600 South in Salt Lake City will feature products from La Sportiva’s entire collection and is expected to serve as a hub for mountain sports, with planned in-store events, workshops and group outings. The new location is situated in a fast-growing district near the USA Climbing Training Center.
A key feature of the new location will be the first North American ReSoul Lab, offering resoling services for La Sportiva climbing shoes.
“We are not simply opening another retail location; we are investing in a mountain community,” said Jonathan Lantz, president of La Sportiva North America. “Salt Lake City brings together access, culture and a daily commitment to mountain sports, and that energy is exactly why we want to be here. Our goal is to build a place where mountain athletes and newcomers alike can come together, learn something and head back outside better equipped for whatever they’re chasing.”
La Sportiva established its North American operations in Colorado in 1990, supporting its presence across the U.S. and Canada while remaining closely connected to the family-owned brand in Ziano di Fiemme, Italy.
“With the opening in Salt Lake City, we continue to strengthen La Sportiva’s presence in some of the most meaningful locations for mountain sports,” said Lorenzo Delladio, president and CEO of La Sportiva. “This is not just about expanding our retail network; it is about getting closer to the communities that share our values and building long-lasting relationships that go beyond the product itself. Being here allows us to listen directly to the people who live and shape this territory and to foster an authentic dialogue with a community that has long been a point of reference for us, while expanding the brand’s strategic presence in a key market.”
Image courtesy La Sportiva
