La Sportiva North America promoted Jonathan Degenhardt to marketing operations manager, Chrissy Coffinger to art director, Ian Achey to events and promotions manager, and Everett Russell to field marketing coordinator. All positions were filled by in-house staff to strengthen the marketing team heading into the 2012 OR Summer Market.
“La Sportiva is growing and we’re psyched to have a cutting edge marketing machine in place,” said Jonathan Lantz, President of La Sportiva North America. “Each team member has grown through various roles with La Sportiva and the enthusiasm, collaboration and drive of this team is infectious. This core group is the perfect blend of dedicated outdoor enthusiasts that will help maintain La Sportiva as the most technical and innovative brand in the market.”
Jonathan Degenhardt comes to La Sportiva with over 20 years of experience in the outdoor industry. He most recently oversaw the North American distribution of Movement skis and has previously worked at Scarpa and Neptune Mountaineering. He is now responsible for all of La Sportiva’s marketing initiatives including advertising, media relations and grassroots promotions. He is a skier, climber, mountain biker, and bow hunter.
Chrissy Coffinger has over 5 years of experience at La Sportiva and is responsible for the graphic direction of the La Sportiva brand including catalogs and the web site. She has a degree in Fine & Media Arts and enjoys snowboarding, running, yoga, and gardening.
Everett Russell joined the La Sportiva team in the warehouse and after 2.5 years of experience will now work with La Sportiva’s Mountain Running® and ski mountaineering athletes as well as represent the brand at numerous events. He enjoys running, climbing, hiking, and skiing.