La Sportiva welcomed Coldstream Sales, led Adam Selby, as its new sales representative in the Southwest.
“Bringing Coldstream Sales on board aligns perfectly with our vision for growth and community engagement in the Southwest,” said Jonathan Lantz, president of La Sportiva North America. “Adam’s experience, regional knowledge and active participation in outdoor sports are exactly what La Sportiva needs to continue supporting retailers and bringing our products to a wider audience in the region.”
“We’re excited to be joining the La Sportiva family,” said Selby. “The gear speaks for itself, but what makes the brand stand out is its long-standing connection to climbing, trail running, skiing and alpine sports. La Sportiva has stayed true to the mountain communities that shaped it, and we’re excited to help carry that legacy forward in the Southwest.”
Image courtesy La Sportiva
