L.L.Bean is opening its first “residency” in New York City. For six weeks, beginning October 18, L.L.Bean will transform a SoHo storefront at 416 W. Broadway into a direct-to-consumer pop-up space where it will showcase fall wardrobe essentials, limited-edition products, vintage drops, product personalization, and weekly events/programming.
The retailer’s initial emphasis in-store will be on flannel-related products.
“As the season unfolds, the Residency’s retail assortment will expand beyond flannel to new discoveries each week, including sweaters, outerwear, holiday must-haves, and a cozy selection of cold-weather accessories as well as free seasonal customer events, limited-edition products, special guests, and more,” L.L.Bean announced in a media release.
Image courtesy L.L.Bean
